Brand Refresh: Photo Affections

– Riverside, California –

Elevating an online product brand through updated styling and an improved shopping experience.

Since 1997, Photo Affection has been celebrating life’s milestones with a variety of top-quality, affordable photo cards, gifts, and home decor products.

CONTEXT

Photo Affections wanted a facelift to revitalize its brand identity in the marketplace. This included all facets of the brand – digital and printed.

We worked to update all of the styling in a way that maintained the familiarity customers had, while giving it a fresh new look.

Photo Affections is unique in that it not only provides custom photo cards, gifts, and decor, but also printed photos delivered by mail through the embedded desktop version of the app, Free Prints.

Our work included redesigning this app, as well.

OUR WORK

  • Updated brand styling across site + print collateral
  • UI/UX improvements to FreePrints desktop app
  • App shopping cart improvements
  • Printed collateral design
  • Redesigned email marketing templates
  • Creation of sitewide banners, graphics, icons
  • Advertising graphics

EARLY COLOR CONCEPTS

STATIONERY

APP ON PHOTO AFFECTIONS
EMAIL TEMPLATES
email marketing redesign

HOME PAGE

ecommerce-site-redesign-simply-to-impress-stationery
HOLIDAY DIRECT MAILER

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