Ecommerce Advertising

MyCustomCase.com | California

ecommerce advertising

ECOMMERCE ADVERTISING

by Wendy Van Ryn

CONTEXT

MyCustomCase offers customizable tech cases for iPhone, iPad, and Samsung Galaxy. Cases can be personalized with a variety of trending and classic designs, photos, text, and more. Options for cases include slim cases, extra durable cases, and cases that work with Apple Smart Covers.

MY PRIMARY TASKS

  • Email marketing redesign
  • Buyer’s guide print ad
  • Various banners / ad designs
  • Design for CTA sliders
  • Initial site mockup

BEST BUY BUYER’S GUIDE

(image above)

THE GUIDE

The goal of the Best Buy Buying Guide is to make technology easier to understand. From TVs to cameras to appliances, the guide features articles on different products, with information valuable to a buyer.

AD CONCEPT

MyCustomCase was slated to go through a future branding / site redesign. An ad that had an updated style that would be familiar but start moving the brand in a new direction was the goal.

Adding the look of hand-written callouts to the reader were to engage the reader in such a way that he / she could visualize their own content in the cases.

EMAIL MARKETING

MyCustomCase was slated for a future site redesign, so one of the first tasks to start shifting design direction was creating a new style for their email marketing.

The focus was to show a variety of cases, particularly top-sellers, as well as place an emphasis on the CTA.

Since the Valentine’s Day campaign would be starting, we included a few cases to hint at the changing holiday season.

email marketing

ADS / BANNERS

Here are a few samples of ads I created for various purposes Some of these graphics did not contain branding, as they were placed within another (branded) context.

DESIGN SPECIFICS

  • 6 graphics for Best Buy
  • 6 social media graphics
  • 4 animated banners
  • 11 fetchback banners
digital marketing

SITE MOCKUP

Because the site was not due to be updated until a later date, only a preliminary mockup was provided as an initial idea.