MyCustomCase.com | California
by Wendy Van Ryn
MyCustomCase offers customizable tech cases for iPhone, iPad, and Samsung Galaxy. Cases can be personalized with a variety of trending and classic designs, photos, text, and more. Options for cases include slim cases, extra durable cases, and cases that work with Apple Smart Covers.
MY PRIMARY TASKS
- Email marketing redesign
- Buyer’s guide print ad
- Various banners / ad designs
- Design for CTA sliders
- Initial site mockup
BEST BUY BUYER’S GUIDE
The goal of the Best Buy Buying Guide is to make technology easier to understand. From TVs to cameras to appliances, the guide features articles on different products, with information valuable to a buyer.
MyCustomCase was slated to go through a future branding / site redesign. An ad that had an updated style that would be familiar but start moving the brand in a new direction was the goal.
Adding the look of hand-written callouts to the reader were to engage the reader in such a way that he / she could visualize their own content in the cases.
MyCustomCase was slated for a future site redesign, so one of the first tasks to start shifting design direction was creating a new style for their email marketing.
The focus was to show a variety of cases, particularly top-sellers, as well as place an emphasis on the CTA.
Since the Valentine’s Day campaign would be starting, we included a few cases to hint at the changing holiday season.
ADS / BANNERS
Here are a few samples of ads I created for various purposes Some of these graphics did not contain branding, as they were placed within another (branded) context.
- 6 graphics for Best Buy
- 6 social media graphics
- 4 animated banners
- 11 fetchback banners