Site Refresh, App Design, Email Marketing
Photo Affections | California
ECOMMERCE SITE REFRESH
by Wendy Van Ryn
Contracted as the Lead Designer, I collaborated with the Chief Creative Officer and development team to enhance the shopping experience of the Photo Affections website. (image above)
While an entire redesign was slated for a future date and has since been completed, early design modifications were made in stages. I simplified the styling, updated the typography, and created new graphics and images.
ONLINE APP & EMAIL MARKETING
I also reworked the first updated version of the FreePrints app housed on the Photo Affections site. This app allows users to upload photos and receive free photo prints by mail.
Redesigning the Photo Affections email marketing templates was another task I completed, as designing a direct mailer for their upcoming holiday campaign.
MY PRIMARY TASKS
- Design refresh of main pages
- Redesigned email marketing
- Create new images / sliders
- Create new icons / graphics
- Direct mailer design
- Redesign of FreePrints on Photo Affections