Improving User Experience
FreePrints | California
FreePrints Brand Refresh
by Wendy Van Ryn
FreePrints is a multi-faceted product: a free mobile app available on multiple platforms, and online app within the PhotoAffections website. With no subscriptions or commitments, users get up to 1000 free photo prints per year delivered to their door each month. The app is available in the US, UK, Germany, & France.
We collaborated with the chief creative officer, developers, and others to upgrade the FreePrints brand and online presence.
Data revealed at the company quarterly meeting after the launch revealed an unprecedented increase in the number of app downloads and free print requests.
- Updated brand styling + messaging
- Creation of various landing pages
- Mobile site design
- UI/UX improvements
- Email marketing design
- Signage design concepts
- In-app marketing, ads, banners
App users tend to be female, so mockups with varying imagery of women were evaluated. Content and placement was modified throughout the project as well.
These sections were broken down into two actions and one result: selecting photos, choosing prints, and home delivery.
From launching the app to the shopping cart and checkout, each screen was mocked up with instructions of how the module would progress.